“60% OF SMARTPHONES USERS HAVE DISCOVERED A NEW COMPANY OR PRODUCT BY PRODUCTING A SEARCH ON MOBILE”
Mobile brings new opportunities for connecting with customers. As mobile lets businesses be there across all stages of the consumer journey and the full range of needs people have (learn, do, find, or buy something), it’s important for a company to consider to appear on this channel.
Every mobile search provides signals about the customer context (time, location, and proximity) and the customer’s intent:
- “Near me” searches have doubled and 82 % of smartphone users say they use search to find local businesses. Reach customers while they’re on the go,
- 82 % of smartphone users consult their phone while in a store,
- 60% of smartphones users have discovered a new company or product by producting a search on mobile.
- 66% of smartphone users turn to their phones to look up they saw in a TV commercial.