As if you’re renting products (cars, machinery, cameras, …) as much as you’re selling products (retail, machinery, softwares, ….) and your main goal is to increase your online sales , you need to reach your highest-value customers online.
• Use Remarketing Lists for Search Ads (RLSA) to connect with consumers who’d already engaged with your brand,
• Expand their reach with Similar Audiences for Search, to reach online consumers who matched the profile of existing customers
• Use Customer Match to engage people with similar profiles and demographics to your existing customers.
With a correct targeting we reach the right consumers and ads will go from being a waste of money to being an investment.
You will saw improvements like:
•Increase of the traffic to your site,
•Improve of your click through rate,
•Increase of your conversion rates,
•Reduce of your cost per acquisition.