Ads Strategy

Experts In Ads Team will help you to determine your Google paid ads strategy

Wondering which channel best suits your goals?

We help you define your campaign strategy in GOOGLE ADS.

Paid Ads Strategy

The Experts In Ads Team will help you to determine your Google paid ads strategy defining your goals and the actions to execute.

As we are ex-googlers, we have a huge experience and we know perfectly the different channels Google makes available to us.

We will implement the best combination to allow you reach your goals.

Based on the objectives of your campaign (awareness, leads or purchase), we will choose the best targeting option to reach your audience.

As the campaign matures, we will improve the performance of the campaign using remarketing, customer match, in-market segments or audience targeting as required.

Sales Funnel
Bidding strategy

We will determine the right bidding strategy based on your campaigns and business goals:

  • Enhanced cost per click (eCPC) if you’re looking for an incremental increase in conversions,
  • Target CPA if your goal is to get the most conversions for your budget,
  • Target (ROAS) if you prefer focus on the return on ads spend for transactions that result in a purchase.

With the Google Analytics tool, we will analyze Audience, Acquisition, and Behavior reports, and track and measure your campaigns to optimize them ad their ROI.

Google Analytics
SergioAds Strategy